Words to invite and inspire women through eight weeks of workouts in the Nike Training Club app.
Creative copy lead with MOUTHWASH Studio for Nike
Beautiful and useful products created out of thin air. I joined MOUTHWASH Studio as the creative copy lead for a digital and OOH activation for the launch of Eau de Parfum, the first transformative fragrance made from C02.
Nike's 'What Moves You' campaign empowered women to do fitness their way. It's not about how you move, it's about what you moves you.
Assignar is the time-saving app for construction pros. These direct response ads drove prospects to sign up for a free trial of the software.
Blinksale is the simplest solution to sending digital invoices and getting paid online. With less admin headache, freelancers and small businesses can spend more time actually doing the work they love—the work that gets them paid.
When a sustainable clothing company needed help naming their brand, I came up with PREREQ — because any good wardrobe is built on a solid foundation of high-quality basics.
In the same way that good garments are essential for a solid wardrobe, the sustainability of manufacturing those pieces is essential for the health of the planet. I wrote a brand tagline to communicate PREREQ's commitment to being the antithesis of fast fashion.
As the primary lyricist for Happy Boy — a musical duo making catchy tracks for TV, film, and advertising — I like to blur the boundary between headlines and lyric lines. With my words in the mix, Happy Boy has captured the moods necessary to land placements with Apple, Google, Verizon, Nissan, ESPN, Disney, HBO Max, MTV, and more.
Then again, maybe the music is just cool 😀
MRC unifies and amplifies the voices of veterans, making them heard by America’s leaders and communities. This direct response campaign encouraged supporters to sign a petition calling on Congress to create legislation to give homeless veterans the help they need.
MSx is Stanford’s accelerated, one-year master’s program. These Facebook ads drove awareness that MSx is THE premier accelerated MBA for mid-career professionals.
A digital campaign announcing Musicbed Film Fest, a celebration of monumental films and the incredible scores that bring them to life.
MRC aims to unify and amplify the voices of veterans and make them heard by America’s leaders and communities. The goal of this direct response campaign was to encourage supporters to sign a petition calling on Congress to create legislation that would help struggling veterans get the help they need.
Welcome to Stripes — the sidekick of brands wanting to make big moves on social.
A quarterly publication by Musicbed, Film + Music highlights the nuances of working in the industries of music and film production.
I contributed artist spotlight pieces to the first three issues. My first job ever to go to print 🥲
