Senior Copywriter for Nike Run Club’s New Year running challenge, created with MOUTHWASH Studio for Nike.
Beautiful and useful products created out of thin air.
Copywriter for digital and out-of-home launch campaign for the first fragrance made from captured CO₂.
Created with MOUTHWASH Studio.
Writing about food is never just writing about food. Long-form editorial work for Yann Pierre-Jean’s debut cookbook, created with Outset Editions for SAINT-JEAN Bakery & Deli
Four weeks of movement and motivation in the Nike Training Club app.
Lead copywriter with MOUTHWASH Studio for Nike
The best plastic bag is the one you never have to throw away. Social campaign copy for Glob. Created with MOUTHWASH Studio
Assignar is the time-saving app for construction pros. These direct response ads drove prospects to sign up for a free trial of the software.
Feelancers and small business owners don’t want to spend time on invoicing. With Blinksale, they can spend more time doing the work they love—the work that gets them paid.
Copywriter with Stripes Agency for Blinksale
Brand name and tagline development for sustainable clothing label PREREQ — built on the idea that every good wardrobe starts with the right essentials. Created with MOUTHWASH Studio
As the lyricist for Happy Boy — a duo creating music for TV, film, and advertising — I like the zone where lyric lines and headlines start to sound suspiciously similar.
Placements with Apple, Google, Disney, Verizon, and more
MRC unifies and amplifies the voices of veterans, making them heard by America’s leaders and communities. This direct response campaign encouraged supporters to sign a petition calling on Congress to create legislation to give homeless veterans the help they need.
A digital campaign announcing Musicbed Film Fest, a celebration of monumental films and the incredible scores that bring them to life.
Welcome to Stripes — the sidekick of brands wanting to make big moves on social.
For a Nike women’s fitness campaign created with Mouthwash Studio, the brief centered on reframing fitness from something performative to something personal.
Drawing on a quote from choreographer Pina Bausch, I developed the campaign headline WHAT MOVES YOU. The idea: it’s not about how you move — the pace, the activity, the performance — but what moves you to move in the first place.
The campaign didn’t go live due to image licensing
